Second Cup Café

About Second Cup Café

Second Cup Café has gotten a makeover, with its signature bright yellow cups and sleek, welcoming design, serving up a wide selection of specialty coffee, tea, and other innovative drinks, enjoyed by customers from coast to coast as Canada’s largest specialty retailer. ABOUT US With over 300 cafés across Canada, Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer, proudly serving premium coffee and amazing opportunities since 1975. We expertly handcraft over 1 million beverages every week, and sell over 7,100 pounds of fairly traded coffee each day. Our Vision is to be The Coffee Brand Most Passionately Committed to Quality and Innovation. Together with our franchisees we will ignite our customers’ passion for the ultimate experience by: Delivering on our pillars of superior quality, community, creativity, collaboration and optimism, at every touchpoint. Being the Coffee Authority and the preferred destination for the best coffee, providing high quality, innovative beverages, products and experiences worthy of our brand. Delivering an inspiring in-café experience where customers come to us for our friendly, knowledgeable, skilled and passionate baristas, and our warm and inviting environment.

Photos & Videos

Franchise Highlights

Ideal Franchisee Profile

• 1
  Motivated entrepreneur seeking a proven system
• 2
  Business-minded professional ready to invest in growth
• 3
  Customer-focused operator committed to brand standards

Training & Support

Frequently Asked Questions